About Vivid & White
Vivid & White is an Egyptian beauty brand with a European soul.
Born in Egypt and shaped by a contemporary European aesthetic, Vivid & White was created for a new generation that expects more from beauty — more quality, more sophistication, more individuality, and more value from every product they choose.
We are not interested in ordinary skincare. We are creating a world where luxury feels modern, effortless, youthful, and attainable — where beautiful packaging is matched by thoughtful formulations, and premium skincare does not need an unnecessarily inflated price to feel exclusive.
Vivid & White is affordable luxury, without looking affordable.
Luxury You Can Feel
Luxury, to us, is not simply a high price. Luxury is the feeling you experience before you even open the product.
- The weight of the packaging in your hand.
- The elegance of the bottle on your vanity.
- The smoothness of the texture.
- The attention given to every ingredient.
- The way the formula absorbs.
- The finishing touch.
- The fragrance.
- The visual experience.
And most importantly, the confidence of knowing that what you are using has been created with intention. That is the standard behind Vivid & White.
We believe true premium beauty should communicate quality without needing to shout. It should feel exclusive, polished, desirable, and beautifully considered.
Every detail matters. Because our customers notice details.
Premium Without the Unnecessary Premium
There has always been a belief that exceptional skincare must come with an extreme price tag.
We disagree.
Vivid & White was created for customers who understand quality, appreciate luxury, and still expect intelligent value.
Our mission is to offer a high-end skincare experience at a reasonable and considered price, allowing more people to enjoy premium beauty without compromising on formulation, presentation, or experience.
We do not aim to be the cheapest brand on the shelf. And we do not want to be. Vivid & White is made for people who choose carefully — people who would rather own something beautiful, effective, and well made than simply buy more.
Because luxury should feel special — not irresponsible.
Inspired by Nature.
Elevated by Science.
Nature is an important part of the Vivid & White philosophy. Our products are developed around carefully selected ingredients, including natural and naturally inspired components, chosen for the role they can play in supporting healthier-looking, more radiant, hydrated, balanced, and beautifully cared-for skin.
But we do not believe natural beauty and modern science should compete with one another. We believe they should complement each other. That is why our approach combines the appeal of nature with contemporary cosmetic formulation.
The objective is simple: to create skincare that feels beautiful to use and meaningful to own.
Created for a Generation
That Chooses Differently
Vivid & White speaks to a generation that grew up differently — a generation that discovers brands through TikTok, Instagram, creators, communities, reviews, aesthetics, recommendations, and real experiences. A generation that can recognize beautiful branding instantly, but also knows when a beautiful product has nothing behind it.
Gen Z does not simply buy skincare. They buy into a feeling. An identity. A lifestyle. A visual world. They want products they are excited to use — products they want to photograph, display, and recommend. Products that look beautiful in a bathroom, inside a handbag, on a dressing table, in a GRWM video, or beside their favorite fragrance.
Vivid & White was designed with that world in mind.
A Brand Made to Belong Everywhere
Although Vivid & White was born in Egypt, our vision has never been limited by geography. We are building a beauty identity capable of speaking to customers across cultures and markets.
Our ambition is for someone discovering Vivid & White for the first time to see an Egyptian brand operating with an international mindset and a world-class visual identity.
We want Egyptian beauty to be associated with more than local production — we want it associated with innovation, design, sophistication, quality, and global ambition.
Message from the CEO
“At Vivid & White, our promise is simple: to deliver beauty products you can trust today, tomorrow, and every time you choose us.”
From the beginning, my vision was to build more than an Egyptian skincare brand. I wanted to create a brand with international standards, a refined identity, and a long-term commitment to quality that never changes from one product to the next. For us, quality is not a marketing statement. It is a responsibility.
We are proudly born in Egypt, but our ambition has always been global. Today, our vision extends far beyond the Egyptian market, with a major focus on customers and markets across Europe and the GCC.
Our Promise to You
Exceptional Quality
Through carefully selected ingredients and responsible formulation standards.
Consistent Performance
Because a premium product should deliver the experience you expect every time.
International Sourcing
Through partnerships with trusted, high-quality raw-material sources across the world.
Continuous Improvement
Because beauty science never stops evolving, and neither will we.
Accessible Luxury
Giving our customers a premium experience and excellent quality at a price that remains reasonable and fair.
“Egyptian by origin.
International by vision.
Consistent by promise.”
Born in Egypt. Inspired by Europe. Made for the New Generation.
- Natural Inspiration. Modern Science.
- Elevated Beauty. Luxury You Feel.
- Quality You Trust. Value That Makes Sense.
The Vivid & White Standard
Quality does not begin when a finished product reaches the testing laboratory. It begins much earlier — when a raw material is selected, when a supplier is evaluated, when a formula is developed, when manufacturing parameters are defined.
Consistency You Can Feel. Quality You Can Trust.
Read More →Vivid & White may have been born in Egypt, but our sourcing philosophy has always been international. We work with carefully selected international raw-material suppliers and sourcing partners serving sophisticated cosmetic markets around the world.
Born in Egypt. Sourced Globally. Created Without Compromise.
Read More →A beautiful product begins long before it reaches the bottle — it begins with the ingredients. We look for ingredients that have a clear role within the formulation and that support the purpose of each product.
Select with purpose. Formulate with intelligence. Source with care.
Read More →At Vivid & White, beauty is not simply about appearance. It is about confidence, care, consistency, and the feeling of choosing something made to a higher standard. True luxury is found in the details.
Quality with purpose. Luxury with reason. Beauty with confidence.
Read More →